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Offensive Innovation means knowing myself and trusting my ability to know what is right. Then I act on it. I take action going with what I feel is right without defensive thinking meaning worrying about how I will be accepted. As the Nike slogan says I “just do it.”
Several years ago I was at a lecture by the great painter, William Cumming. During the question and answer session a young man asked Mr. Cumming if an artist can learn by studying painting at an art school. William Cumming answered “the ability to create art is not taught. It comes from inside the artist.”
In essence the artist knows inside what he wants to paint and he paints it without regard for how it will be received. The artist is painting with “offensive innovation.”
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